SIMPLY CUTRER

Sonoma-Cutrer Vineyards has been making award-winning Chardonnay for over 40 years. In recent years they introduced Simply Cutrer, a canned version of their mainstay Chardonnay. In order to capitalize on a can redesign for an expansion into new markets, we were asked to explore ideas for an expanded POS toolkit used to support launches of the product in new markets. The evergreen campaign was designed to be impactful at retail, emphasize the convenience of canned wine for the “relaxing with friends” occasion, and complement the existing “Bonjour Sonoma” global campaign, which played up the winemaker’s mission of marrying French tradition with California style.