HUMAN RIGHTS CAMPAIGN DINNER

Sonoma-Cutrer Vineyards has been making award-winning wine for over 40 years. The Human Rights Campaign is the leading national advocacy organization working for the equal rights of lesbian, gay, bisexual, transgender and queer Americans through education, research, and political activities. The HRC National Dinner brings together 2,800 HRC members, friends, family, and allies for an evening of celebration and inspiration. As a sponsor of the dinner and the dinner’s exclusive wine supplier, Sonoma-Cutrer received a full-page ad in the evening’s program.

This print ad was designed to strike a balance between Sonoma-Cutrer’s overarching brand tone and the theme of the HRC dinner. The copy nods to the rocky soils of Sonoma-Cutrer’s Vineyards and the injustices the Human Rights Campaign seeks to overcome through concentrated efforts and grassroots campaigning.