BEER HERE!
Six months into the Cleveland Municipals campaign we had grown our following and felt it was time to take it to the next level. We wanted to spread the word in the physical world, but with the COVID-19 pandemic at its peak the options for physical interaction were limited.
So we partnered with local Cleveland brewery Saucy Brew Works to develop an official Cleveland Municipals beer and worked with them to design a can that carried our message and directed people to the campaign. The seasonal beer was crafted with afternoons at the ballpark in mind and was distributed throughout Ohio during the spring, summer, and fall of 2021.
PRESS RELEASE
Saucy Brew Works Partners with the Cleveland Municipals to Usher in New Era of Cleveland Baseball
Municipals Munich-style Helles Lager to Release April 5, 2021
Monday, March 15, 2021 (CLEVELAND) — Saucy Brew Works announced today that they will be supporting the mission to rename the Cleveland Indians the Cleveland Municipals following the team’s decision to change the name, announced on December 14, 2020.
In partnering with the Cleveland Municipals organization, Saucy Brew Works encourages the Indians to adopt the Municipals name in order to appropriately honor the legacy of the historic franchise while authentically representing the city of Cleveland and its people.
To celebrate this new era of Cleveland baseball, Saucy Brew Works will be brewing a second baseball-themed beer following the seasonal release of Stealing Signs. Municipals Munich-style Helles Lager will be released on April 5, 2021, in honor of the Home Opener.
“Given the history and depth behind the Municipals name and the same for the rich Bavarian brewing traditions rooted in Cleveland, I think it’s fitting to pay respect to both by combining them in name and style,” said Eric Anderson, Chief Brewing Officer of Saucy Brew Works. “Munich-Style Helles Lager is a truly gorgeous beer. It holds a special place in my heart as I was fortunate enough to study in Munich and consume several liters. Saucy hasn’t brewed one yet and we’re certainly up for the challenge.”
The Municipals name references old Municipal Stadium and Cleveland’s sports and cultural heritage, while embracing the spirit of the word "municipal," which means "relating to a city or town." In this way, the Munis honor the hometown loyalty Clevelanders are known for while making clear that our baseball team belongs to and represents all Clevelanders. The name celebrates our shared history, allowing long-time fans to rally behind something familiar while making sure the team’s future is more inclusive than its past.
“In our conversations with the team at Saucy it became very clear that our passion for Cleveland baseball is equaled by their passion for Cleveland beer,” Cleveland Municipals co-founder Will Weible said. “Eric and the brew team have come up with a great beer in a style that reflects Cleveland’s rich brewing history, echoing the Cleveland pride our proposal is rooted in.”
Now is the time for the people of Cleveland to rally around a meaningful new name instead of waiting to see what is decided for us. This new beer celebrates the opportunity for the community to be heard and represented by the team.
“We’re life-long Clevelanders and die-hard fans who have grown up with this team,” said Weible. “We’re glad the organization is taking the step to move on, and we want to make sure the new name appropriately honors one of the most storied franchises in baseball and the fans who have stood by it in good years and bad. Going to the ballpark is one of the most unifying things we do as a city, and we firmly believe that our team name should reciprocate the devotion Clevelanders have for their teams. Above all, this name is a tribute to Cleveland and its people.”
Learn how you can join the movement at clemunicipals.com.
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