McGRIFF INSURANCE

The McGriff Insurance company has offered insurance brokerage services since 1886 and is today part of Truist Insurance Holdings, one of the top 10 largest insurance brokers in the world. While at PowerScoppechio I took over as the lead writer on their rebranding efforts, which included developing new brand guidelines, writing new company overview and “About Us” copy, and providing thought leadership on how to launch the rebrand internally.

To launch the rebrand externally we created a video highlighting their new branding, motto, and guiding principles. As lead writer on the project I wrote the video script and led the voiceover portion of production, including reviewing auditions, selecting talent, and directing the voiceover recording session. I also worked with the art director and studio team throughout post-production to shepherd the project to completion.