DESIGNING THE CLEVELAND MUNICIPALS

When it came to designing the Munis uniforms, we wanted it to be clear that although the name was changing this was not meant to be a new team, but rather a new era for a storied franchise. So we combed through Cleveland’s entire uniform history from 1901 to the present, picking out things we liked and things we thought most Cleveland fans would regard as canon. The idea was to not only have a timeless uniform lineup that looked professional, but also one that served as a summary of the franchise’s history in order to maintain a solid foundation as the name changes. The resulting look was a classic style appropriate for a team with Cleveland’s history and one that long-time fans would find familiar.

You can read through the details of our individual designs by scrolling through our campaign website, or check out the full version repurposed for UniWatch to view the design details and learn more about our approach.

Learn more about the Cleveland Municipals campaign