TWINSPIRES PRINT AD
A new headline for a high-volume placement in the racing programs at Churchill Downs.
While most famous for the Kentucky Derby in May, Churchill Downs racetrack hosts racing year-round. In anticipation of the 33 days of racing scheduled for 2021’s September and Fall meets at the track, TwinSpires wanted to refresh their print ad in the racing program available to all attendees at Churchill Downs. The program is an invaluable resource for casual observers and seasoned bettors alike, containing detailed information on every race throughout the season.
The TwinSpires app and online wagering platform enables users to place bets on horse races around the globe, and is the official wagering partner of Churchill Downs. I wrote this headline to convey to the audience that their experience at the iconic home of horse racing doesn’t have to end when they walk out of the gates.